Exploratory Research Plan : A check-list
Nov 4, 2020
☑ Stakeholders
Name of team or stakeholders involved.
☑ Background & Objectives
- Add JIRA/GitLab ticket
- What is the background behind this research? Which project needs will it fulfill? How will it be used and when?
☑ Hypothesis and assumptions
What do stakeholders think about users before research?
☑ Key research questions
List 3–6 high level research questions.
☑ Target group
Who will give us the most relevant answers?
☑ Methodology
Which methodology is most relevant for this project?
- Desk research?
- Interviews?
- A survey?
- A look into analytics?
- A diary study?
- Contextual inquiry?
- Will this be moderated or unmoderated?
- Remote or in person?
Several methodologies can and should be used for a project, if one cannot answer all questions.
☑ Deliverables
What is the most efficient way to share the insights with our stakeholders?
- Insights nuggets
- A user journey map?
- Personas?
- A use case?
- A storyboard?
- A competitive analysis report?
- An analytics report?
☑ Timeline
- Recruitment :
- Research :
- Analysis :
- Team presentation :
- Shareable report / delivrable :
