In this blog post, we’ll look into how to make use of the tagging system we created to analyse data and create insights in our UXR repo.

What’s an insight?

When should I capture insights?

While debriefing, after an interview

A first step towards insight creation : at the end of the transcript, a “Main take-away” section can summarize the high points of your user interview.

While tagging

Finally, by making use of the highlights table

The tags tell a high level story, per participant.
Create an insight within the highlights table by clicking on “edit”.
Once the insight has been created, it can be applied to all relevant highlights. Highlights can be attached to several insights.

by Mathilde Dongala, UX researcher @Eyeo

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