☑ Stakeholders

Name of team or stakeholders involved.

☑ Background & Objectives

☑ Hypothesis and assumptions

What do stakeholders think about users before research?

☑ Key research questions

List 3–6 high level research questions.

☑ Target group

Who will give us the most relevant answers?

☑ Methodology

Which methodology is most relevant for this project?

Several methodologies can and should be used for a project, if one cannot answer all questions.

☑ Deliverables

What…


☑ Stakeholders

Name of team or stakeholders involved.

☑ Background & Objectives

☑Key research questions

List 3–6 research questions, and define the success criteria for each. Having a success criteria will help coding the data.

☑ Hypotheses and assumptions

☑ Target group

☑ Methodology


In this blog post, we’ll look into how to make use of the tagging system we created to analyse data and create insights in our UXR repo.

What’s an insight?

Along with other innovation buzzwords like ‘design thinking’, ‘agile’ or ‘ecosystem’, the term “insight” is wildly used these days. A little refresher of what it means in the context of UX design might come in handy.

As user researchers, our role is to make an impact in our organization by sharing a synthesized interpretation of data gathered during a project. To help our stakeholders make informed decisions, that interpretation — our insights — cannot be casual observations or isolated data points that confirm our biases.

When reviewing my insights, I use the following 5-point checklist:


Tagging is a key feature of most UX research repositories. We’ll look into why it is worth the effort and how to prepare a tagging system for analysis — without drowning in a sea of labels.

Clothing tags of different sizes and colours are exposed on a white surface
Clothing tags of different sizes and colours are exposed on a white surface

“Why should I tag my data? It’s too time consuming.”

It will increase the life expectancy of your work, beyond the timeframe of your project, from an hour (i.e. your presentation time) to potentially a few years. Systematically and consistently tagging your data will help you build a bank of quotes and insights that can support future projects, facilitate stakeholder buy-in, and be a source of inspiration for UX and marketing copy. UX repos are in my opinion a massive step forward in terms of communication and visibility for UX research. In exchange, you’ll have to put a little bit of extra work when processing your data.

Minimize bias in…

UXR Workflows

by Mathilde Dongala, UX researcher @Eyeo

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